In August of 2005, I received a call asking if I would be willing to go to British Columbia to contribute to a project designing Canada's first independent, non-profit secular university. I agreed to go for a one-day meeting. By 2006, I was one of the Founding Faculty members and by 2008, was named President & Vice-Chancellor, a post I held until the fall of 2015. The result of our efforts is Quest University Canada, a completely re-envisioned concept of what a university should be. For the past six consecutive years, Quest has ranked number one in North America in the National Survey of Student Engagement. This is the story of why redesign is needed in our universities and what we have accomplished at Quest.